BrandMcQueen
ProjectHoliday 2025 Ad Campaign
McQueen Holiday 2025 Ad Campaign 2025
Associated creatives
Seán McGirrMcQueen Creative Director
SJ ToddArt Director
Sammy KhouryPhotographer
Serkan DenizModels
Lily McMenamyModels
Apolline Roco FohrerModels
Tsion TeferiModels
Haojie QiModels
Athiec GengModels
CirilloModels
Libby BennettModels
Jum KuochninModels
and Liu QinzhengModels
Sarah RichardsonStylist
Gary GillHair
Daniel SallstromMakeup
Ama QuashieManicurist
Farago ProjectsProduction
Julia LangeCasting Director
Tags
Description
A high-fashion editorial group portrait for the McQueen Holiday 2025 ad campaign, captured by photographer Sammy Khoury and art directed by SJ Todd, with creative direction by Seán McGirr. Six models are gathered on a lush, overgrown grassy meadow, wearing tailored blazers, dresses, and trousers in neutral earth tones and black. The composition highlights structured tailoring paired with textured accessories resting on the grass. Natural overcast daylight illuminates the scene, enhancing the moody and raw aesthetic of the outdoor setting.
Style
Editorial, Vertical, Earthy, Gritty
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Beige (30%)
Pure White (20%)
Background
Forest
Context
Advertising Campaign