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Brand
McQueen
ProjectHoliday 2025 Ad Campaign
Two models outdoors wearing dark dresses and boots with a historic stone building in the background

McQueen Holiday 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Sammy Khoury
Sammy KhouryPhotographer
Serkan Deniz
Serkan DenizModels
Lily McMenamy
Lily McMenamyModels
Apolline Roco Fohrer
Apolline Roco FohrerModels
Tsion Teferi
Tsion TeferiModels
Haojie Qi
Haojie QiModels
Athiec Geng
Athiec GengModels
Cirillo
CirilloModels
Libby Bennett
Libby BennettModels
Jum Kuochnin
Jum KuochninModels
and Liu Qinzheng
and Liu QinzhengModels
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Farago Projects
Farago ProjectsProduction
Julia Lange
Julia LangeCasting Director

Tags

two models posingtwo modelsmodels posingmodel in dark dressdark dressmodel in leather jacketleather jacketplaid skirt

Description

This image from the McQueen Holiday 2025 ad campaign, photographed by Sammy Khoury with art direction by SJ Todd, features two models posing outdoors. The left model wears a dark sleeveless dress with an asymmetric hem, while the right model wears a dark leather jacket over a plaid skirt and boots. Both figures stand prominently in the foreground against a backdrop showing a historic stone building and clear sky. The lighting is bright and natural, accentuating the textures of the clothing and the formal architectural elements behind them.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)

Background

Residential Building

Context

Advertising Campaign