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Three models in tartan and argyle fashion outside a stone building for McQueen

McQueen Holiday 2025 Ad Campaign 2025

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Description

This fashion editorial image for the McQueen Holiday 2025 ad campaign, photographed by Sammy Khoury with art direction by SJ Todd, features three models posing outside a grand stone building. On the left, a model wears a grey argyle sweater with red panels, grey trousers, and holds a structured black leather handbag. In the centre, a model wears a red tartan jacket paired with blue denim jeans. On the right, a model wears a red tartan dress with patterned tights and tall black boots, accented by statement earrings and sunglasses. The scene is captured outdoors under natural daylight, emphasizing rich textile patterns and textures.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Crimson (40%)
Medium Grey (30%)
Jet Black (30%)

Background

Residential Building

Context

Advertising Campaign