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ProjectHoliday 2025 Ad Campaign
Model in a red skull-print sleeveless dress posing in a hallway for McQueen Holiday 2025 campaign.

Holiday 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Sammy Khoury
Sammy KhouryPhotographer
Serkan Deniz
Serkan DenizModels
Lily McMenamy
Lily McMenamyModels
Apolline Roco Fohrer
Apolline Roco FohrerModels
Tsion Teferi
Tsion TeferiModels
Haojie Qi
Haojie QiModels
Athiec Geng
Athiec GengModels
Cirillo
CirilloModels
Libby Bennett
Libby BennettModels
Jum Kuochnin
Jum KuochninModels
and Liu Qinzheng
and Liu QinzhengModels
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Farago Projects
Farago ProjectsProduction
Julia Lange
Julia LangeCasting Director

Tags

woman in red skull print dressred skull print dressskull print dressred dressskull dressdresswoman standing in hallwaywoman posing

Description

Photographed by Sammy Khoury with art direction by SJ Todd for McQueen's Holiday 2025 ad campaign, this image features a model wearing a distinctive red sleeveless dress covered in a repeating skull pattern. The subject stands in a domestic hallway framed by dark wooden doorways and pale walls, with styling by Sarah Richardson. The lighting is direct and flash-assisted, casting soft shadows and highlighting the rich texture of the printed fabric.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Burgundy (100%)

Background

Hallway

Context

Advertising Campaign