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  • ·McQueen Holiday 2025 Campaign Editorial by Sammy Khoury
BrandMcQueen
ProjectHoliday 2025 Ad Campaign
Model wearing a crystal fringe headpiece and black off-shoulder dress seated in a wood-paneled room for McQueen

McQueen Holiday 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Sammy Khoury
Sammy KhouryPhotographer
Serkan Deniz
Serkan DenizModels
Lily McMenamy
Lily McMenamyModels
Apolline Roco Fohrer
Apolline Roco FohrerModels
Tsion Teferi
Tsion TeferiModels
Haojie Qi
Haojie QiModels
Athiec Geng
Athiec GengModels
Cirillo
CirilloModels
Libby Bennett
Libby BennettModels
Jum Kuochnin
Jum KuochninModels
and Liu Qinzheng
and Liu QinzhengModels
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Farago Projects
Farago ProjectsProduction
Julia Lange
Julia LangeCasting Director

Tags

woman wearing crystal headpiececrystal headpiecewoman in black dressblack dressoff shoulder dressstrappy high heelsmodel seated on floor

Description

This editorial image from the McQueen Holiday 2025 ad campaign was photographed by Sammy Khoury with art direction by SJ Todd under creative direction by Seán McGirr. The scene features a model seated on the carpeted floor inside a wood-paneled room, wearing a black off-shoulder dress, strappy high heels, and a striking crystal fringe headpiece covering the face. The vintage-toned interior includes a wooden cabinet, a lamp with a red shade, and an ornate chair. The styling is completed by Sarah Richardson, with hair by Gary Gill, makeup by Daniel Sallstrom, and manicures by Ama Quashie.

Style

Editorial, Horizontal, Monochrome, Grainy, 1970s

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Bedroom

Context

Advertising Campaign