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ProjectHoliday 2025 Ad Campaign
Three models walking outdoors in McQueen fashion apparel with a historic stone building in the background.

Holiday 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
SJ Todd
SJ ToddArt Director
Sammy Khoury
Sammy KhouryPhotographer
Serkan Deniz
Serkan DenizModels
Lily McMenamy
Lily McMenamyModels
Apolline Roco Fohrer
Apolline Roco FohrerModels
Tsion Teferi
Tsion TeferiModels
Haojie Qi
Haojie QiModels
Athiec Geng
Athiec GengModels
Cirillo
CirilloModels
Libby Bennett
Libby BennettModels
Jum Kuochnin
Jum KuochninModels
and Liu Qinzheng
and Liu QinzhengModels
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Farago Projects
Farago ProjectsProduction
Julia Lange
Julia LangeCasting Director

Tags

three models walkingthree modelsmodels walkingmcqueen fashion campaignmcqueen campaignfashion campaign

Description

This fashion editorial image from the McQueen Holiday 2025 ad campaign was photographed by Sammy Khoury with art direction by SJ Todd. Three models walk dynamically across an outdoor path, showcasing distinct designer looks styled by Sarah Richardson. On the left, a model wears a red plaid dress under a black jacket. In the centre, a model is dressed in a structured grey tailored jacket and plaid skirt. On the right, a model wears a cream belted jacket paired with a flared dark skirt. The background features a historic stone building with arched windows under natural daylight, captured with crisp outdoor lighting and rich textural detail.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Crimson (40%)
Jet Black (40%)
Beige (20%)

Background

Residential Building

Context

Advertising Campaign