McQueen
Holiday 2025 Ad Campaign
Dec 2025
McQueen presents its Holiday 2025 campaign, a series of editorial and commercial images defined by a raw, cinematic aesthetic. Under the creative direction of Seán McGirr, the project captures a tension between refined tailoring and domestic intimacy, alternating between grand stone architecture and moody, wood-paneled interiors. Photographer Sammy Khoury employs analogue film and natural light throughout the series to highlight the rich textures of the collection, from leather and argyle to intricate skull-print silk. Art direction by SJ Todd anchors the collection within these varied environments, while styling by Sarah Richardson emphasizes sharp silhouettes and structured accessories. The campaign features a cast of models including Lily McMenamy, Apolline Roco Fohrer, and Tsion Teferi, with beauty direction by Gary Gill on hair, Daniel Sallstrom on makeup, and Ama Quashie on nails.
Vertical, Editorial, Clean
Analogue / film, Natural light
Luxury Fashion Houses
Advertising Campaign
Associated creatives
