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ProjectTimes Square Livery Reveal - Super Bowl 26
Nighttime view of Times Square illuminated by large digital billboards with a crowd of people gathered below.

Times Square Livery Reveal - Super Bowl 26 2026

Associated creatives

Translation
TranslationAgency / Creative

Tags

times squaretimes square crowddigital billboardsurban streetcity at night

Description

This nighttime photograph captures a busy public square illuminated by glowing digital billboards and towering skyscraper facades. A dense crowd of people gathers across the multi-level plaza and surrounding streets, watching a central digital countdown display. The scene is shot from an elevated vantage point overlooking the bustling urban environment, with glowing neon and LED advertisements casting colorful light across the thoroughfare. The surrounding architecture features prominent commercial signage, creating a vibrant metropolitan atmosphere.

Style

Documentary, Horizontal, Desaturated, Warm

Industries

Motorsport

Event

Super Bowl

Background

Public Square

Context

Advertising Campaign, Event / PR