CocaCola Playable Billboards 2024

Description

This video captures a bustling public square at night, illuminated by towering digital billboards and vibrant neon displays. At the centre, a prominent Coca-Cola digital screen features an interactive game interface amidst the surrounding advertisements. A crowd of pedestrians populates the ground level, viewed from a low-angle perspective. The scene is characterized by deep twilight tones contrasted with the brilliant, artificial glow of commercial signage. The composition highlights the scale of modern urban media environments.