McDonald's
The Horizontal Breakfast Images
Brand
Date
Feb 2026
Description
McDonald’s explores the intersection of urban landscape and retail communication in 'The Horizontal Breakfast Images.' This out-of-home advertising campaign features a large-scale digital billboard installation that integrates bold typography into a busy metropolitan setting. Developed in collaboration with Wieden+Kennedy New York and production house Even/Odd, the creative execution leans into a clean, commercial aesthetic. The project utilizes high-contrast horizontal layouts to command visibility within dense urban infrastructure, supported by post-production from Joint and sound design by Sonic Union.
Style
Horizontal, Commercial, Clean
Industries
Fast Food
Color
Scarlet
Golden Yellow
Background
Street
Context
Out of Home (OOH)
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