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  • ·Max Mara Spring 2026 Ad Campaign Fashion Portrait
BrandMax Mara
ProjectSpring 2026 Ad Campaign
Model standing in a long neutral coat and trousers holding a black handbag against an illustrated forest backdrop with Max Mara text.

Max Mara Spring 2026 Ad Campaign 2026

Associated creatives

Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneCreative Direction
Craig McDean
Craig McDeanPhotographer
Theo Stanley
Theo StanleyDirector of Photography
Mia Armstrong
Mia ArmstrongModel
Tonne Goodman
Tonne GoodmanStylist
Shay Ashual
Shay AshualHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Stefan Beckman
Stefan BeckmanSet Designer

Tags

model in neutral coatneutral coattrench coatfashion modelwoman in coatblack handbagbag

Description

This fashion photograph for the Max Mara Spring 2026 ad campaign features a model standing in a long neutral trench coat and matching trousers. She holds a structured black handbag while posing against a dramatic, painted forest backdrop filled with dark foliage, pink flowers, and a misty ground fog. The composition is horizontally oriented, styled with sophisticated tailoring and dark hair slicked back. Prominent white serif typography displays the brand name across the left side of the frame.

Style

Editorial, Horizontal, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Beige (70%)
Jet Black (30%)

Background

Illustrated Frame

Context

Advertising Campaign