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Model standing in a long neutral coat and trousers holding a black handbag against an illustrated forest backdrop with Max Mara text.

Max Mara Spring 2026 Ad Campaign 2026

About

This fashion photograph for the Max Mara Spring 2026 ad campaign features a model standing in a long neutral trench coat and matching trousers. She holds a structured black handbag while posing against a dramatic, painted forest backdrop filled with dark foliage, pink flowers, and a misty ground fog. The composition is horizontally oriented, styled with sophisticated tailoring and dark hair slicked back. Prominent white serif typography displays the brand name across the left side of the frame.

Brand

Project

Max Mara Spring 2026 Ad Campaign 2026

Keywords

model in neutral coat neutral coat trench coat fashion model woman in coat black handbag bag

Credits

Jacobs+Talbourdet-Napoleone

Creative Direction

Director of Photography

Styles

Editorial Horizontal Commercial Moody Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Illustrated Frame

Context

Advertising Campaign

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