Max Mara Spring 2026 Ad Campaign 2026

Description

This image from the Max Mara Spring 2026 ad campaign features a model standing in a long beige belted coat with sculptural ruffled sleeves, holding a black handbag and wearing dark sandals. The scene is set against a painterly, theatrical garden backdrop filled with lush foliage, large urns of flowers, and misty ground effects. Large white typography spelling the brand name appears prominently across the left side of the composition. The photograph was captured by Craig McDean with creative direction by Jacobs+Talbourdet-Napoleone, styling by Tonne Goodman, and set design by Stefan Beckman.

Style

Editorial, Horizontal, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign