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  • ·Max Mara Spring 2026 Ad Campaign Garden Editorial
BrandMax Mara
ProjectSpring 2026 Ad Campaign
Model seated on a chair in a lush garden setting wearing a tan trench coat, black top, and tiered skirt for Max Mara.

Max Mara Spring 2026 Ad Campaign 2026

Associated creatives

Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneCreative Direction
Craig McDean
Craig McDeanPhotographer
Theo Stanley
Theo StanleyDirector of Photography
Mia Armstrong
Mia ArmstrongModel
Tonne Goodman
Tonne GoodmanStylist
Shay Ashual
Shay AshualHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Stefan Beckman
Stefan BeckmanSet Designer

Tags

woman seated in gardenwoman seatedwoman in gardenfemale modeltan trench coattrench coatblack toplayered skirt

Description

This image is part of the Spring 2026 ad campaign for Max Mara, photographed by Craig McDean. The scene features a female model seated outdoors amidst a dense, atmospheric garden filled with flowering plants and a low-lying mist. She is styled by Tonne Goodman, wearing a tan trench coat draped over her shoulders, a black knit top, and a lightweight layered skirt paired with heeled sandals. The set design by Stefan Beckman creates a rich, painterly backdrop that complements the dramatic lighting and mood of the composition. Hair by Shay Ashual, makeup by Mark Carrasquillo, and manicures by Megumi Yamamoto complete the look, captured under the direction of photography by Theo Stanley.

Style

Horizontal, Commercial, Moody, Warm

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (50%)

Background

Garden

Context

Advertising Campaign