Max Mara Spring 2026 Ad Campaign 2026

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This fashion editorial image for the Max Mara Spring 2026 ad campaign features a model posing on an elaborate theatrical set. Photographed by Craig McDean with creative direction by Jacobs+Talbourdet-Napoleone, the scene depicts a model standing amidst faux foliage, rocks, and a painted forest backdrop with low-lying fog. She wears a patterned skirt suit with a cropped black top and strappy heels, styled by Tonne Goodman. The set design by Stefan Beckman creates a moody, atmospheric environment enhanced by dramatic lighting and rich teal and green tones.