Logo
  • Home
  • ·Media
  • ·Max Mara Spring 2026 Ad Campaign Editorial
BrandMax Mara
ProjectSpring 2026 Ad Campaign
Model standing in a patterned skirt suit against a dark painted forest backdrop with fog near the ground

Max Mara Spring 2026 Ad Campaign 2026

Associated creatives

Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneCreative Direction
Craig McDean
Craig McDeanPhotographer
Theo Stanley
Theo StanleyDirector of Photography
Mia Armstrong
Mia ArmstrongModel
Tonne Goodman
Tonne GoodmanStylist
Shay Ashual
Shay AshualHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Stefan Beckman
Stefan BeckmanSet Designer

Tags

model in patterned skirt suitpatterned skirt suitskirt suitmodel posingwoman standing

Description

This fashion editorial image for the Max Mara Spring 2026 ad campaign features a model posing on an elaborate theatrical set. Photographed by Craig McDean with creative direction by Jacobs+Talbourdet-Napoleone, the scene depicts a model standing amidst faux foliage, rocks, and a painted forest backdrop with low-lying fog. She wears a patterned skirt suit with a cropped black top and strappy heels, styled by Tonne Goodman. The set design by Stefan Beckman creates a moody, atmospheric environment enhanced by dramatic lighting and rich teal and green tones.

Style

Editorial, Horizontal, Moody, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign