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  • ·Max Mara Spring 2026 Ad Campaign Editorial Portrait
BrandMax Mara
ProjectSpring 2026 Ad Campaign
Model seated on a wire chair wearing a neutral blazer in front of a painted landscape backdrop for Max Mara

Max Mara Spring 2026 Ad Campaign 2026

Associated creatives

Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneCreative Direction
Craig McDean
Craig McDeanPhotographer
Theo Stanley
Theo StanleyDirector of Photography
Mia Armstrong
Mia ArmstrongModel
Tonne Goodman
Tonne GoodmanStylist
Shay Ashual
Shay AshualHair
Mark Carrasquillo
Mark CarrasquilloMakeup
Megumi Yamamoto
Megumi YamamotoManicurist
Stefan Beckman
Stefan BeckmanSet Designer

Tags

model seated on chairmodelwomanneutral blazerblazerblack handbaghandbag

Description

This portrait for the Max Mara Spring 2026 ad campaign features a model posed on a wire chair against a dramatic painted garden backdrop with lush floral arrangements. Captured by photographer Craig McDean with creative direction by Jacobs+Talbourdet-Napoleone, the subject wears a tailored neutral blazer over a dark top. The scene employs moody tones and textured lighting, styled by Tonne Goodman with hair by Shay Ashual, makeup by Mark Carrasquillo, manicures by Megumi Yamamoto, and set design by Stefan Beckman.

Style

Editorial, Horizontal, Moody, Warm

Industries

Luxury Fashion Houses

Color

Beige (50%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign