Max Mara Spring 2026 Ad Campaign 2026

Description

Captured by photographer Craig McDean for Max Mara's Spring 2026 ad campaign, this image features model Mia Armstrong seated on a weathered stone bench within an atmospheric, painterly garden set designed by Stefan Beckman. The model wears a black strappy top and a dark skirt, paired with sunglasses and dark sandals. The scene is enveloped by dense foliage, blooming urns of flowers, and a hazy foreground mist, creating a theatrical, romantic backdrop. Creative direction by Jacobs+Talbourdet-Napoleone shapes the visual narrative, while hair by Shay Ashual and makeup by Mark Carrasquillo complete the look.

Style

Horizontal, Commercial, Moody, Clean

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign