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Brand
MAC Montreal
ProjectBrand Identity
Worker on a boom lift installing a large outdoor poster for MAC Montreal with bold typography and exhibition image

MAC Montreal Brand Identity 2021

Associated creatives

Caserne
CaserneGraphic Design
Thanh Pham
Thanh PhamPhotography

Tags

poster installationoutdoor postermac montreal postergraphic design postermuseum posterlarge poster

Description

A worker stands on a boom lift applying a large promotional poster for MAC Montreal to a concrete exterior wall. The poster features bold typography reading LE MUSÉE FERME LE 27 in pink against a peach background, topped with a framed photographic image showing museum pillars. The installation is captured with natural daylight, documenting graphic design work by Caserne and photography by Thanh Pham for the museum's brand identity project.