MAC Montreal Brand Identity 2021

Description

A worker stands on a boom lift applying a large promotional poster for MAC Montreal to a concrete exterior wall. The poster features bold typography reading LE MUSÉE FERME LE 27 in pink against a peach background, topped with a framed photographic image showing museum pillars. The installation is captured with natural daylight, documenting graphic design work by Caserne and photography by Thanh Pham for the museum's brand identity project.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Residential Building

Context

Event / PR