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Worker on a boom lift installing a large outdoor poster for MAC Montreal with bold typography and exhibition image

MAC Montreal Brand Identity 2021

About

A worker stands on a boom lift applying a large promotional poster for MAC Montreal to a concrete exterior wall. The poster features bold typography reading LE MUSÉE FERME LE 27 in pink against a peach background, topped with a framed photographic image showing museum pillars. The installation is captured with natural daylight, documenting graphic design work by Caserne and photography by Thanh Pham for the museum's brand identity project.

Brand

MAC Montreal

Project

MAC Montreal Brand Identity 2021

Keywords

poster installationoutdoor postermac montreal postergraphic design postermuseum posterlarge poster

Credits

Caserne
Graphic Design
Thanh Pham
Photography

Styles

EditorialHorizontalClean

Techniques

Natural light

Industries

Festivals & Events

Background

Residential Building

Context

Event / PR
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