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BrandMAC Montreal
ProjectBrand Identity
Exterior facade of MAC Montreal featuring a large vibrant exhibition banner with text against a concrete wall under clear blue sky.

MAC Montreal Brand Identity 2021

Associated creatives

Caserne
CaserneGraphic Design
Thanh Pham
Thanh PhamPhotography

Tags

exhibition bannerMAC Montreal bannerbuilding exteriormuseum exteriorarchitectural facade

Description

An architectural exterior photograph captures the concrete facade of MAC Montreal with a large, colourful exhibition banner displayed prominently on the wall. The vertical shot features a sharp diagonal shadow cast across the building structure under a clear blue sky. The banner combines bold green and magenta fields with typographic elements reading Des Horizons d'Attente. A smaller signage element showing stylized lips is mounted on the roofline above. The composition is structured by photographer Thanh Pham as part of the brand identity project designed by Caserne.

Style

Editorial, Vertical, Clean, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Festivals & Events

Color

Magenta (50%)
Lime (50%)

Background

Residential Building

Context

Advertising Campaign, Editorial