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BrandMAC Montreal
ProjectBrand Identity
Split view of a man holding a rolled poster on the left and working in an elevated boom lift on the right against a building exterior.

MAC Montreal Brand Identity 2021

Associated creatives

Caserne
CaserneGraphic Design
Thanh Pham
Thanh PhamPhotography

Tags

man holding rolled posterman holding posterrolled posterworker in boom liftboom liftman in boom lift

Description

This architectural and branding photography captures the installation process for the MAC Montreal Brand Identity project, photographed by Thanh Pham with graphic design by Caserne. The image utilizes a split composition contrasting a close-up portrait of a man holding a large rolled poster in shadow with a wide shot of a worker in a mechanical boom lift high up on a building exterior. Strong directional sunlight casts deep shadows against light-colored stone panels and concrete pillars, highlighting the scale of the urban architecture. The color palette centers around dark clothing contrasted against neutral concrete tones and cream-colored paper textures. The overall composition balances intimate human scale with vast industrial architecture.

Style

Documentary, Horizontal, Moody, Clean

Techniques

Analogue / film, Natural light

Industries

Digital Media & Publishers

Color

Jet Black (50%)
Ivory (50%)

Background

Residential Building

Context

Editorial