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BrandMAC Montreal
ProjectBrand Identity
Worker in a cherry picker bucket installing large signage on a stone building exterior for MAC Montreal brand identity

MAC Montreal Brand Identity 2021

Associated creatives

Caserne
CaserneGraphic Design
Thanh Pham
Thanh PhamPhotography

Tags

worker in cherry pickercherry pickerworkersignage installationbuilding signagearchitectural lettering

Description

A worker in a bucket lift installs large architectural lettering on the stone facade of a building for the MAC Montreal brand identity project. Natural daylight illuminates the scene, capturing the precise moment of outdoor signage placement against the textured concrete and stone wall. The composition highlights the scale of environmental branding work with clean lines and documentary clarity. Photography by Thanh Pham with graphic design by Caserne.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Jet Black (60%)
Medium Grey (40%)

Background

Residential Building

Context

Advertising Campaign