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Project'La Beauté' 2025 Ad Campaign
Close-up portrait of an East Asian model alongside Louis Vuitton lipstick and compact against a gradient sky background.

'La Beauté' 2025 Ad Campaign 2025

Associated creatives

Dame Pat McGrat
Dame Pat McGratCreative Director
Steven Meisel
Steven MeiselPhotographer
Ida Heiner
Ida HeinerModels
Chu Wong and Awar Odhiang
Chu Wong and Awar OdhiangModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup

Tags

east asian woman close upeast asian womanwoman close uplouis vuitton lipsticklouis vuitton compactlouis vuitton makeupluxury lipsticklipstickcompact case

Description

This beauty editorial image for the Louis Vuitton La Beauté 2025 ad campaign was photographed by Steven Meisel with creative direction by Dame Pat McGrat. The frame features a close-up portrait of model Chu Wong on the left, wearing deep red lipstick and dramatic eye makeup, accented by a delicate silver necklace and small stud earrings. On the right, luxury cosmetics including a Louis Vuitton branded lipstick and a compact case rest atop a signature Monogram trunk against a smooth gradient blue-to-red sky background. Hair styling by Guido Palau complements the polished studio lighting and rich color palette. The composition highlights luxury makeup and accessories in a high-end commercial context.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (40%)
Gold (30%)
Pure White (30%)

Background

Gradient

Context

Advertising Campaign