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BrandLouis Vuitton
Project'La Beauté' 2025 Ad Campaign
Profile of an East Asian model next to an open Louis Vuitton gold compact and lipstick against a dramatic sky backdrop.

Louis Vuitton 'La Beauté' 2025 Ad Campaign 2025

Associated creatives

Dame Pat McGrat
Dame Pat McGratCreative Director
Steven Meisel
Steven MeiselPhotographer
Ida Heiner
Ida HeinerModels
Chu Wong and Awar Odhiang
Chu Wong and Awar OdhiangModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup

Tags

louis vuitton lipsticklouis vuitton makeuplipstick casegold compactcosmetic compactbeauty producteast asian womanwoman profilewoman in profile

Description

This commercial campaign image for Louis Vuitton titled La Beauté features a striking profile portrait of a model alongside luxury cosmetic products. Photographed by Steven Meisel with makeup by Pat McGrath, the frame highlights a polished gold compact and lipstick case positioned on a terracotta-toned surface. The background showcases a dramatic twilight sky with soft cloud textures. The lighting is crisp and directional, emphasizing the clean lines and metallic finishes of the packaging.

Style

Horizontal, Commercial, Clean, Polished

Industries

Cosmetics

Color

Gold (50%)
Jet Black (30%)
Rust (20%)

Background

Sunset Sky

Context

Advertising Campaign