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BrandLouis Vuitton
Project'La Beauté' 2025 Ad Campaign
Close-up beauty portrait of an East Asian model wearing bold red lipstick and a gold earring against a textured red background.

Louis Vuitton 'La Beauté' 2025 Ad Campaign 2025

Associated creatives

Dame Pat McGrat
Dame Pat McGratCreative Director
Steven Meisel
Steven MeiselPhotographer
Ida Heiner
Ida HeinerModels
Chu Wong and Awar Odhiang
Chu Wong and Awar OdhiangModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup

Tags

woman wearing red lipstickwoman with red lipsred lipstickeast asian womanmodel portraitlouis vuitton lipsticklipstick tubeminiature trunkmonogram trunk

Description

This beauty portrait is part of the Louis Vuitton La Beaute 2025 ad campaign, photographed by Steven Meisel with makeup direction by Pat McGrath and hair by Guido Palau. The close-up shot features an East Asian model with slicked-back dark hair, wearing precise red lipstick and a sparkling stud earring. In the lower right foreground, a miniature Louis Vuitton monogram trunk holds a matching red lipstick tube with gold hardware. The background contrasts textured deep red rock formations against a clear blue sky, framing the central subject cleanly. The lighting is soft and directional, highlighting the refined textures of the skin, matte lipstick, and luxury leather goods.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Crimson (50%)
Jet Black (50%)

Background

Mountain

Context

Advertising Campaign