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Project'La Beauté' 2025 Ad Campaign
Close-up beauty portrait of a model with dramatic burgundy eye makeup and dark lipstick against a gradient blue sky.

'La Beauté' 2025 Ad Campaign 2025

Associated creatives

Dame Pat McGrat
Dame Pat McGratCreative Director
Steven Meisel
Steven MeiselPhotographer
Ida Heiner
Ida HeinerModels
Chu Wong and Awar Odhiang
Chu Wong and Awar OdhiangModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup

Tags

model beauty portraitbeauty portraitmodelburgundy lipstickburgundy eyeshadowwinged eyeshadowlouis vuitton lipstickmakeup compactlouis vuitton trunkasian woman beauty portraitasian woman

Description

This striking beauty portrait for the Louis Vuitton La Beauté 2025 ad campaign is photographed by Steven Meisel with makeup artistry by Pat McGrath. A model with sleek dark hair and a neutral expression fills the frame, showcasing sharp winged burgundy eyeshadow and deep red lipstick. In the lower right corner, luxury cosmetics including a gold-trimmed lipstick and monogram-patterned compact rest on a signature trunk. The lighting is soft and directional, highlighting the refined textures of the skin and cosmetics against a serene gradient sky background.

Style

Vertical, Commercial, Clean, Glossy

Techniques

Beauty Light

Industries

Cosmetics

Color

Burgundy (50%)
Gold (30%)
Jet Black (20%)

Background

Gradient

Context

Advertising Campaign