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BrandLouis Vuitton
Project'La Beauté' 2025 Ad Campaign
Close-up profile portrait of a model with dramatic makeup against a desert landscape and blue sky background with Louis Vuitton text

Louis Vuitton 'La Beauté' 2025 Ad Campaign 2025

Associated creatives

Dame Pat McGrat
Dame Pat McGratCreative Director
Steven Meisel
Steven MeiselPhotographer
Ida Heiner
Ida HeinerModels
Chu Wong and Awar Odhiang
Chu Wong and Awar OdhiangModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup

Tags

model profile portraitmodel profileprofile portraitlouis vuitton lipstickgold cosmetic compactcosmetic packagingwoman profilewoman face

Description

This image is part of the Louis Vuitton La Beauté 2025 ad campaign, photographed by Steven Meisel with makeup artistry by Pat McGrath and hair by Guido Palau. A close-up profile shot captures a model with precise graphic eyeliner and rich brown lipstick, wearing diamond stud earrings. In the lower right corner, gold cosmetic packaging including a lipstick and a monogram vanity case sits on a red sand dune. The background features a deep blue sky with soft white clouds above a desert horizon. The composition is vertical, highlighted by clean studio-grade lighting and polished commercial art direction.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (40%)
Gold (40%)
Caramel (20%)

Background

Sunset Sky

Context

Advertising Campaign