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Brand
Rationale
ProjectThe Beautiful Balm Collection
Close-up beauty portrait of a woman applying skincare balm with a gold ring on her hand against a neutral background.

Rationale The Beautiful Balm Collection 2024

Associated creatives

Justin Ridler
Justin RidlerPhotographer
Shella Ruby Martin
Shella Ruby MartinMake-up Artist
Lok Lau
Lok LauHair Stylist
Jack Younger
Jack YoungerVideographer

Tags

woman applying skincare balmskincare balmwoman applying skincarewoman portraitbeauty portraitgold ringskincare compactblack skincare compact

Description

This beauty campaign image for Rationale's The Beautiful Balm Collection, photographed by Justin Ridler, presents a close-up portrait of a woman's face and hands. The shot features soft lighting and a blurred motion effect as fingers gently touch the chin and jawline. A sleek black skincare product compact is held in hand, while delicate gold geometric rings adorn the fingers. Makeup by Shella Ruby Martin and hair styling by Lok Lau contribute to the refined aesthetic, captured against a smooth, neutral backdrop.