Rationale The Beautiful Balm Collection 2024

Description

This beauty campaign image for Rationale's The Beautiful Balm Collection, photographed by Justin Ridler, presents a close-up portrait of a woman's face and hands. The shot features soft lighting and a blurred motion effect as fingers gently touch the chin and jawline. A sleek black skincare product compact is held in hand, while delicate gold geometric rings adorn the fingers. Makeup by Shella Ruby Martin and hair styling by Lok Lau contribute to the refined aesthetic, captured against a smooth, neutral backdrop.

Style

Vertical, Commercial, Clean, Polished

Techniques

Multiple exposure, Natural light, Beauty Light

Industries

Skincare

Color

Background

Grey Seamless

Context

Advertising Campaign