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Model with long dark curly hair wearing a purple jacket and dark trousers leaning over a railing on an overpass.

Loewe Spring 2027 Precollection Ad Campaign 2026

About

This high-end fashion portrait from the Loewe Spring 2027 Precollection Ad Campaign features a model captured from behind while leaning over a white metal overpass railing. The subject has long, voluminous dark curly hair and wears a vibrant purple bomber-style jacket paired with dark brown and black trousers. Blue graphic text spelling LOEWE is overlaid across the center of the image. The natural daylight casts clean highlights on the scene, while an elevated perspective reveals a concrete roadway and bridge structure in the background. The composition balances stark architectural lines with rich fabric textures and bold color contrast.

Brand

Loewe

Project

Loewe Spring 2027 Precollection Ad Campaign 2026

Keywords

woman in purple jacketpurple jacketjacketlong curly haircurly hair

Credits

Jack McCollough and Lazaro Hernandez
Loewe Creative Director
Talia Chetrit
Photographer
Julian Klincewicz
Film Director
Diego Calva
Models
Victoria Luengo
Models

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Bridge

Context

Advertising Campaign
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