
Loewe S/S 2027 Precollection 2026
About
This striking commercial image features a tight vertical composition of a bunch of dark purple grapes vacuum-sealed directly beneath a layer of shiny, reflective translucent red plastic. The glossy plastic packaging hugs the contours of the grapes, creating sharp creases, highlights, and tension lines that radiate outward across the vibrant crimson background. The grapes feature a deep, dark coloration with visible stem structures visible at the top where the vacuum seal pulls tight. The lighting is direct and creates strong specular highlights on the crinkled plastic surface, enhancing the tactile and synthetic qualities of the presentation. This experimental still life composition was produced for the Loewe S/S 2027 Precollection.
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Background
Solid Colour
Context
Advertising Campaign