Spring 2025 Ad Campaign 2025

Description

This image from the Spring 2025 ad campaign for Loewe, photographed by George Eyres with styling by Gary David Moore, features a woman captured mid-movement in a dynamic athletic lunge. She wears a cream-coloured athletic top, matching shorts, and light-toned sneakers, set against a rugged, sunlit rocky terrain. The natural outdoor lighting casts sharp shadows across the dry ground, highlighting the textural details of the rocky slope. The prominent LOEWE wordmark is printed at the top of the composition.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign