Loewe Spring 2025 Ad Campaign 2025

Description

This vertical fashion advertisement for Loewe's Spring 2025 ad campaign was photographed by George Eyres with styling by Gary David Moore. The image features a male model in his 20s with short dark hair, wearing a brown short-sleeve t-shirt and black shorts. He is scaling a textured, rugged rock wall, captured from a dramatic high-angle overhead perspective that emphasizes strong directional shadows stretching across the stone. His footwear consists of pale trail running shoes with white crew socks. The composition plays with bold geometric lines formed by the natural rock crevice and stark lighting. Bold white typography is present at the top and bottom corners of the frame.

Style

Vertical, Commercial, Moody, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Stone Texture

Context

Advertising Campaign