Logo
  • Home
  • ·Media
  • ·Loewe Spring 2025 Ad Campaign by George Eyres
BrandLoewe
ProjectSpring 2025 Ad Campaign
Woman in white athletic crop top and shorts holding metal handles outdoors under clear sky

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

George Eyres
George EyresPhotographer
Gary David Moore
Gary David MooreStylist
Quentin McQueen
Quentin McQueenCasting Director
Gemma Soriano
Gemma SorianoExecutive Producer

Tags

woman in white athletic wearwhite athletic wearathletic wearwoman in sports crop topsports crop topwhite crop topwhite sports topwoman in white shortswhite shortswoman holding metal handlesmetal handles

Description

This campaign image for the Loewe Spring 2025 collection features a woman photographed outdoors against a distant mountainous landscape under a clear sky. She is captured in a dynamic, low stance wearing white athletic apparel including a sports crop top, matching shorts, crew socks, and white sneakers, holding metallic handles. The lighting casts warm sunlight across her figure, highlighting motion in her dark hair. The image was photographed by George Eyres with styling by Gary David Moore, casting direction by Quentin McQueen, and executive production by Gemma Soriano.

Style

Vertical, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Silver (metallic) (30%)

Background

Mountain

Context

Advertising Campaign