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BrandLoewe
ProjectSpring 2025 Ad Campaign
Woman in athletic crop top and shorts posing dynamically on a rugged sand dune landscape outdoors under natural daylight.

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

George Eyres
George EyresPhotographer
Gary David Moore
Gary David MooreStylist
Quentin McQueen
Quentin McQueenCasting Director
Gemma Soriano
Gemma SorianoExecutive Producer

Tags

woman in athletic crop topathletic crop topcrop topwoman in shortsshortswhite sockssneakerswoman posing dynamicallywoman posingfemale model

Description

This portrait for the Loewe Spring 2025 ad campaign captures a dynamic female model posing against a rugged, arid landscape of sandy hills and earth. She wears a cream athletic crop top paired with matching shorts, white socks, and pale sneakers. Her dark hair is caught in motion as she bends into a striking lunge on the uneven terrain. The scene is shot in natural daylight, casting soft shadows across the earthy ground beneath her. Photographed by George Eyres with styling by Gary David Moore.

Style

Editorial, Vertical, Warm, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (60%)
Nude / Sand (40%)

Background

Sand Dunes

Context

Advertising Campaign