Loewe Spring 2025 Ad Campaign 2025

About

This vertical campaign image for the Loewe Spring 2025 ad campaign features a woman holding a wooden archery bow while posing outdoors against a textured sand dune environment. She wears a vibrant green lightweight zip jacket unzipped over a black sports crop top and black athletic trousers. The composition employs natural outdoor lighting casting soft shadows, highlighting the athletic and outdoor aesthetic of the collaboration. Prominent brand typography appears across the top and bottom corners of the frame. The shoot was photographed by George Eyres with styling by Gary David Moore.