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  • ·Loewe Spring 2025 Ad Campaign Running Editorial
BrandLoewe
ProjectSpring 2025 Ad Campaign
Woman running outdoors on rocky terrain wearing a black sports bra, black shorts, and a vibrant green windbreaker jacket.

Loewe Spring 2025 Ad Campaign 2025

Associated creatives

George Eyres
George EyresPhotographer
Gary David Moore
Gary David MooreStylist
Quentin McQueen
Quentin McQueenCasting Director
Gemma Soriano
Gemma SorianoExecutive Producer

Tags

woman running outdoorswoman runningfemale athlete runningrunning womanwoman in sportswearblack sports brablack athletic shortsgreen windbreaker jacketblack baseball cap

Description

This dynamic campaign image for Loewe's Spring 2025 Ad Campaign captures a female model in mid-stride as she runs across uneven, arid terrain. She wears a fitted black sports bra and matching athletic shorts, layered with an unzipped, translucent neon green windbreaker jacket and a black cap. Her dark hair streams back in the wind, conveying a sense of energetic motion. The outdoor shot is illuminated by natural sunlight that casts sharp, defined shadows against the pale, sandy earth. The photograph was styled by Gary David Moore, with casting directed by Quentin McQueen and executive production by Gemma Soriano.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Lime (50%)

Background

Desert

Context

Advertising Campaign