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  • ·Loewe Spring 2024 campaign editorial featuring Lim Ji-Yeon
BrandLoewe
ProjectSpring 2024 Ad Campaign
Lim Ji-Yeon leaning on a vintage car wearing a blue polo shirt and dark skirt, holding a black handbag for Loewe.

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

lim ji yeonmodel leaning on carblue polo shirtbrown skirtblack handbagwoman in blue polo shirtwoman leaning on carblue polobrown skirtblack bag

Description

This image is part of the Loewe Spring 2024 ad campaign, photographed by David Sims and styled by Benjamin Bruno. Model Lim Ji-Yeon stands outdoors leaning against the roof of a vintage cream-colored car, wearing a vibrant blue short-sleeved polo shirt and a brown skirt fastened with a large pin-like accessory. She holds a black woven handbag aloft with one hand while holding a silver-wrapped object in her other hand. The background features a simple grey stone wall and foliage under a bright sky. The prominent bold serif text reading LOEWE is displayed at the top of the frame, with secondary credit text in the bottom corners.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Espresso (50%)

Background

Residential Building

Context

Advertising Campaign