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BrandLoewe
ProjectSpring 2024 Ad Campaign
Lim Ji-Yeon in a grey strapless dress holding a yellow handbag beside a large black sphere against a pink glitter wall

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

Lim Ji-Yeon in grey dressLim Ji-Yeongrey dressstrapless dressyellow handbaghandbagblack spherespherical prop

Description

This image from the Loewe Spring 2024 ad campaign features Lim Ji-Yeon posing in a dramatic grey strapless draped dress. She holds a structured yellow handbag in one hand while interacting with a large, reflective black spherical prop. The scene is set against a textured, shimmering pink glitter backdrop under clean, even studio illumination. The composition is captured vertically with sharp focus on the textures of the garment and the setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (60%)
Golden Yellow (40%)

Background

Set-dressed

Context

Advertising Campaign