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  • ·Loewe Spring 2024 campaign editorial portrait by David Sims
BrandLoewe
ProjectSpring 2024 Ad Campaign
Model seated on a metal ladder holding a large dark red leather shoulder bag, wearing a plaid blazer and black shorts

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

lim ji-yeonasian woman seated on ladderwoman in plaid blazerplaid blazerblack shortsburgundy leather bagleather shoulder bagchain strap bagloewe bag

Description

Loewe Spring 2024 ad campaign image photographed by David Sims, featuring Lim Ji-Yeon seated on a silver step ladder against a white brick wall. The model wears a green and black patterned blazer paired with black shorts and dark footwear. She holds a large, gathered burgundy leather shoulder bag with a chain strap. Stylist Benjamin Bruno styled the look, with hair by Zhihui Li, makeup by Helong Jin, manicurist Ama Quashie, and set design by Poppy Bartlett under Loewe Creative Director Jonathan Anderson. The composition has an editorial feel with bold typography across the top reading LOEWE.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (30%)
Jet Black (40%)
Burgundy (30%)

Background

White Seamless

Context

Advertising Campaign