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  • ·Loewe Spring 2024 Ad Campaign Editorial by David Sims
BrandLoewe
ProjectSpring 2024 Ad Campaign
Model perched on a stepladder wearing an olive green sweater, red plaid shirt, and white ruffled skirt, holding a green and white handbag

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

woman on stepladderwomanstepladderolive green sweatergreen sweatersweaterred plaid shirtplaid shirtshirtwhite ruffled skirtruffled skirtskirtgreen and white handbaghandbagbag

Description

This portrait from the Loewe Spring 2024 ad campaign features a model seated on a metal stepladder against a white painted brick wall. The subject wears an olive green knit V-neck sweater layered over a red plaid button-down shirt, paired with a tiered white ruffled skirt and textured loafers. A distinct green and white beaded handbag with a dark handle rests near the ladder steps. To the left, a sculptural crumpled foil artwork hangs on the wall, while a string of small lights and a portion of a dark staircase are visible overhead. The composition is shot vertically with natural lighting and soft shadow edges, highlighting tactile fabric textures and sculptural elements.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign