Logo
  • Home
  • ·Media
  • ·Loewe Spring 2024 ad campaign editorial by David Sims
BrandLoewe
ProjectSpring 2024 Ad Campaign
Model seated on a black bean bag chair wearing a brown jacket and holding a yellow handbag against a white background

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

model seated on bean bag chairmodel seatedbean bag chairbrown jacketyellow handbagdark blue denim trousersblack fisherman sandals

Description

This Spring 2024 ad campaign image for Loewe was photographed by David Sims. A model is seated comfortably on a large, glossy black leather bean bag chair against a minimalist white wall and grey floor backdrop. The subject wears a dark brown structured jacket, dark blue denim trousers, and black fisherman sandals, while holding a distinctive textured yellow handbag with a dark handle. The lighting is clean and balanced, highlighting the rich textures of the leather chair and the garments. Styling was handled by Benjamin Bruno, with hair by Zhihui Li, makeup by Helong Jin, manicures by Ama Quashie, and set design by Poppy Bartlett under creative direction by Jonathan Anderson.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

Fashion Week

Color

Chocolate (30%)
Navy (30%)
Golden Yellow (20%)

Background

White Seamless

Context

Advertising Campaign