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  • ·Loewe Spring 2024 Ad Campaign portrait by David Sims
BrandLoewe
ProjectSpring 2024 Ad Campaign
Woman wearing oversized sunglasses and a textured pink and blue knit sweater against a pink backdrop

Loewe Spring 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Taylor Russell
Taylor RussellModels
Yang Mi
Yang MiModels
and Lim Ji-Yeon
and Lim Ji-YeonModels
Benjamin Bruno
Benjamin BrunoStylist
Zhihui Li
Zhihui LiHair
Helong Jin
Helong JinMakeup
Ama Quashie
Ama QuashieManicurist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

woman wearing knit sweaterwoman wearing sunglasseswoman in knit sweaterknit sweaterchunky knit sweaterpink knit sweateroversized sunglassesblack sunglasseslong dark hairwoman

Description

This portrait from the Loewe Spring 2024 ad campaign features a model wearing oversized black sunglasses and a chunky, multi-colored knit sweater in shades of pink, blue, and black. Her long dark hair falls past her shoulders as she gazes slightly downward with a neutral expression. The composition is framed vertically against a smooth pink background with bold white typography reading LOEWE across the top. The lighting is clean and soft, accentuating the rich texture of the woven knitwear and the polished surfaces of the accessories.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Magenta (50%)
Royal Blue (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign