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BrandLoewe
ProjectPre-Spring 2026 Ad Campaign
Close-up of a man with eyes closed having water poured onto his face from a glass bottle against a solid blue background.

Loewe Pre-Spring 2026 Ad Campaign 2025

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesStylist
Eva Victor
Eva VictorModels
Lewis Gribben
Lewis GribbenModels
Isla Johnston
Isla JohnstonModels
Megan Northam
Megan NorthamModels
Orlando Norman
Orlando NormanModels
Théodore Pellerin
Théodore PellerinModels
and Erin Kellyman
and Erin KellymanModels

Tags

man having water poured on faceman having water pouredwater poured on facemanglass bottle pouring waterglass bottlestriped toweltowel

Description

This close-up portrait from the Loewe Pre-Spring 2026 ad campaign captures a dynamic moment with water pouring from a glass bottle directly onto a person's face. The subject is shown in profile with eyes closed, droplets scattering through the air under natural sunlight. A striped towel rests over the shoulders with vibrant hints of blue, orange, and white. The background consists of a clear, deep blue sky providing a striking contrast to the sunlit skin and water splashes. Yellow typography bearing the Loewe brand name is overlaid centrally in the frame.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Analogue / film, High-speed / freeze, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Royal Blue (30%)
Burnt Orange (20%)

Background

Clear Sky

Context

Advertising Campaign