and Erin Kellyman, Models,

About

This close-up portrait from the Loewe Pre-Spring 2026 ad campaign captures a dynamic moment with water pouring from a glass bottle directly onto a person's face. The subject is shown in profile with eyes closed, droplets scattering through the air under natural sunlight. A striped towel rests over the shoulders with vibrant hints of blue, orange, and white. The background consists of a clear, deep blue sky providing a striking contrast to the sunlit skin and water splashes. Yellow typography bearing the Loewe brand name is overlaid centrally in the frame.