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Brand
Loewe
ProjectPre-Spring 2026 Ad Campaign
Close-up portrait of a model with wet hair and a towel around the neck against a yellow background, Loewe ad

Loewe Pre-Spring 2026 Ad Campaign 2025

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesStylist
Eva Victor
Eva VictorModels
Lewis Gribben
Lewis GribbenModels
Isla Johnston
Isla JohnstonModels
Megan Northam
Megan NorthamModels
Orlando Norman
Orlando NormanModels
Théodore Pellerin
Théodore PellerinModels
and Erin Kellyman
and Erin KellymanModels

Tags

woman with wet hairwet hairwoman portraitmodel portrait

Description

This close-up portrait from the Loewe Pre-Spring 2026 ad campaign features a model with wet hair and a textured towel draped around the neck. The composition is tight, focusing on the subject's face with a vibrant yellow background framing the scene. Red typographic branding for Loewe is subtly overlaid across the lower portion of the frame. The lighting is direct and natural, highlighting the candid expression and raw textures of the shot. Photography by Talia Chetrit with styling by Jodie Barnes.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Background

Solid Colour

Context

Advertising Campaign