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BrandLoewe
ProjectPre-Spring 2026 Ad Campaign
Close-up rear view of a person wearing green briefs and a dark top with the LOEWE logo overlaid in red.

Loewe Pre-Spring 2026 Ad Campaign 2025

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesStylist
Eva Victor
Eva VictorModels
Lewis Gribben
Lewis GribbenModels
Isla Johnston
Isla JohnstonModels
Megan Northam
Megan NorthamModels
Orlando Norman
Orlando NormanModels
Théodore Pellerin
Théodore PellerinModels
and Erin Kellyman
and Erin KellymanModels

Tags

green briefsgreen underwearbriefsloewe ad campaignloewe campaign

Description

This image from the Loewe Pre-Spring 2026 ad campaign is a close-up composition focusing on the lower body of a model. The subject wears vivid green briefs beneath a dark garment, with the brand name LOEWE superimposed in red across the right side. The photograph was captured by Talia Chetrit, with styling by Jodie Barnes, and creative direction by Jack McCollough and Lazaro Hernandez.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (100%)

Background

White Seamless

Context

Advertising Campaign