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BrandLoewe
ProjectPre-Spring 2026 Ad Campaign
Close-up portrait of a wet person's back against a bright red backdrop with white Loewe text and a yellow pole

Loewe Pre-Spring 2026 Ad Campaign 2025

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesStylist
Eva Victor
Eva VictorModels
Lewis Gribben
Lewis GribbenModels
Isla Johnston
Isla JohnstonModels
Megan Northam
Megan NorthamModels
Orlando Norman
Orlando NormanModels
Théodore Pellerin
Théodore PellerinModels
and Erin Kellyman
and Erin KellymanModels

Tags

wet back portraitwet backback portraitperson with wet skinwet skinperson

Description

This portrait from the Loewe Pre-Spring 2026 ad campaign features a close-up rear view of a wet figure against a vibrant red background. Water droplets cling to the skin and hair under strong directional sunlight, casting sharp shadows across the back. A bright yellow pole cuts vertically through the frame on the right side. The word LOEWE appears in crisp white serif lettering across the center. Photography by Talia Chetrit with styling by Jodie Barnes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Textured Backdrop

Context

Advertising Campaign