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BrandLoewe
ProjectPre-Spring 2026 Ad Campaign
Close-up macro shot of a segment of pink grapefruit resting on a yellow surface against a pale blue background with Loewe text

Loewe Pre-Spring 2026 Ad Campaign 2025

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Jodie Barnes
Jodie BarnesStylist
Eva Victor
Eva VictorModels
Lewis Gribben
Lewis GribbenModels
Isla Johnston
Isla JohnstonModels
Megan Northam
Megan NorthamModels
Orlando Norman
Orlando NormanModels
Théodore Pellerin
Théodore PellerinModels
and Erin Kellyman
and Erin KellymanModels

Tags

pink grapefruit segmentpink grapefruitgrapefruit segmentcitrus fruit

Description

This image is part of the Pre-Spring 2026 Ad Campaign for Loewe, photographed by Talia Chetrit and styled by Jodie Barnes. The composition features a close-up macro view of a peeled pink grapefruit segment resting upon a glossy yellow surface. The background is a clean, solid pale blue. Blue text displaying the Loewe brand name is positioned centrally above the grapefruit segment. The lighting is bright and even, highlighting the translucent vesicles and textured membrane of the citrus fruit.

Style

Vertical, Commercial, Clean

Techniques

Macro

Industries

CPG / Packaged Food

Color

Rose (50%)
Golden Yellow (50%)

Background

White Seamless

Context

Advertising Campaign