Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Description

This menswear advertising campaign editorial for Lazoschmidl features a multi-frame composition of male models photographed under sharp, high-contrast directional lighting. The imagery highlights sculptural physique and minimalist styling, captured with precise chiaroscuro contrast against deep shadows and warm neutral surfaces. Styled by Josef Lazo with hair and makeup by Alizia Moreno, the campaign reflects a refined contemporary aesthetic for the Spring 2025 collection.

Style

Horizontal, Commercial, Warm, Matte

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Background

Solid Colour

Context

Advertising Campaign