Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Description

This editorial portrait for the Lazoschmidl Spring 2025 Unpolished Material ad campaign features a male model photographed by Juanjo Martinez and Daniel Riera, with movement direction by Lluís Garau and styling by Josef Lazo. The subject is shown shirtless wearing light-coloured briefs, captured in a seated pose on a simple white chair with his arms stretched overhead. The image uses natural soft lighting against a distressed, muted green wall, highlighting the form and composition. Hair and makeup were executed by Alizia Moreno, with casting by Rytas Matuliauskas and Antonio Delgado.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign