Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

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This editorial portrait for the Lazoschmidl Spring 2025 Unpolished Material ad campaign features a male model photographed by Juanjo Martinez and Daniel Riera, with movement direction by Lluís Garau and styling by Josef Lazo. The subject is shown shirtless wearing light-coloured briefs, captured in a seated pose on a simple white chair with his arms stretched overhead. The image uses natural soft lighting against a distressed, muted green wall, highlighting the form and composition. Hair and makeup were executed by Alizia Moreno, with casting by Rytas Matuliauskas and Antonio Delgado.