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Two panel image featuring a male model wearing light briefs and pulling off a pink fleece jacket in studio lighting.

Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

About

This diptych image for the Lazoschmidl Spring 2025 campaign features a male model in two side-by-side frames. In the right frame, the model poses with a serious expression, wearing light pink briefs and removing a textured pink and white fleece jacket. The left frame focuses intimately on the lower half, highlighting the fit of the briefs and a small flower tattoo. Warm, directional lighting casts soft shadows against a neutral studio backdrop. Photography is credited to Juanjo Martinez and Daniel Riera, with styling by Josef Lazo.

Brand

Lazoschmidl

Project

Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Keywords

man in light briefsman removing fleece jacketlight briefspink fleece jacketfleece jacketmanmale model

Credits

Josef Lazo and Andreas Schmidl
Lazoschmidl Creative Directors
Juanjo Martinez & Daniel Riera
Photographers
Andreas Schmidl
Lluís Garau
Movement Director
David
Models

Styles

EditorialHorizontalWarm

Industries

Lingerie & Underwear

Background

White Seamless

Context

Advertising Campaign
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