Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Description

This editorial image from the Lazoschmidl Spring 2025 ad campaign features a male model posing with dumbbells in a brightly lit studio environment. The composition utilizes harsh lighting casting distinct shadows against a pale neutral background, highlighting athletic form and minimalist styling. The shot captures the model in motion holding weights while wearing dark athletic underwear. The overall aesthetic is clean and contemporary, directed by Josef Lazo and Andreas Schmidl with photography by Juanjo Martinez and Daniel Riera.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign