Lazoschmidl "Unpublished Material" Spring 2025 Ad Campaign 2024

Description

This editorial portrait for the Lazoschmidl Spring 2025 campaign features male models posed against a neutral textured plaster background. Shot by photographers Juanjo Martinez and Daniel Riera with creative direction by Josef Lazo and Andreas Schmidl, the imagery highlights underwear and athletic shorts. The lighting is soft and natural, emphasizing form and musculature with clean composition. Movement direction is handled by Lluís Garau, with hair and makeup by Alizia Moreno.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Concrete Texture

Context

Advertising Campaign, Lookbook